“From income inequality to climate change, technology will play a critical role in finding solutions to many of the challenges our world faces today.
This year’s emerging technologies demonstrate the rapid pace of human innovation and offer a glimpse into what a sustainable, inclusive future will look like.” – Jeremy Jurgens
The post-digital era, or Fourth Industrial Revolution (4IR or Industry 4.0) is driving unprecedented changes in the world’s education, government, NGO, and retail spaces. As the quotation mentioned above by Jeremy Jurgens notes, emerging technologies are driving positive change and finding solutions to the challenges facing the global community. And, one of these sectors, as highlighted above, is the private education or tutoring sector.
Therefore, the question that must be asked and answered is: "How do you utilize the 4IR technologies to drive sustainable development and growth to your online tutoring business?"
By way of answering this question, here are several tips to help you develop and grow the number of returning customers to your private online tutoring courses that are part of your business model.
Invest in technology
It is now possible and acceptable to offer one-on-one and group tutoring to students across the world without being physically present.
All you need is a desktop or laptop computer which high-quality graphics, and good webcam, and well-placed lighting so your students can see you clearly.
An excellent example of this concept is that, with a TEFL qualification (Teaching in a Foreign Language), you can sit in Canada and teach school children in China how to speak English. You no longer need to fly to China to teach English language courses.
Take the time to design high-quality training courses
We live in a world where people are increasingly turning to video clips to learn new techniques. People are reading less and viewing videos instead.
Additionally, video and graphics technologies are consistently increasing in power, ability, and quality. Thus, it is vital to structure your courses and tutoring programs to include lots of visual images with high-quality graphics.
Learning through gaming
In 2017, the market research company Research and Markets, announced that the global eLearning market is set to reach $325 billion (USD) by 2025. This figure includes the proceeds from a relatively new concept of using computer games to drive academic growth and development.
Of course, as the latest Industry 4.0 technologies such as enhanced virtual reality headsets and applications are being adopted, it increases the possibilities around the development of online virtual learning spaces.
A good example of VR educational software is the use of Virtual Reality to teach the student study and life skills by allowing the student to take part in a virtual classroom environment, where the teacher or tutor is teaching study skills. Because of the latest VR enhancements, the student will feel as though (s)he is part of the virtual class.
This concept can be taken one step further to enable a physical class of students collectively to take part in the virtual class discussion simultaneously. In summary, the possibilities are endless.
other valuable tips:
Develop a digital marketing strategy that includes influencer marketing
The buzzword in digital marketing is currently “influencer marketing.” Wikipedia.com notes that influencer marketing is a “form of social media marketing involving endorsements… from people and organizations who have…. [an] …expert level of knowledge or social influence in their field.”
In other words, it is vital to reach out to people who are experienced in the online tutoring business who can positively endorse your product or business model.
Final thoughts
One of the negatives of the online space is that it is becoming fairly crowded with a large number of similar businesses vying for consumer attention. Therefore, it is absolutely essential to ensure that your business “stands out from the crowd.”
By following the tips mentioned in this article, it is possible to drive sustainable growth and development to your private online tutoring business.
Image Credit: online tutoring courses by Pixabay
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