Top 5 Mobile App Development Trends to Watch For in 2020

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  • Trying to successfully manage your finances while attending college can often be quite difficult.

    Smartphones are developing pretty fast, and the next big technology thing is almost always related to mobile phone development.

    In parallel with improving phone features and capabilities, the race among companies continues with new mobile app development trends.

    The last decade has seen exceptional growth of mobile apps, which now make 65 percent of users’ total digital media time. This is mostly thanks to the rise of e-commerce and m-commerce, faster-growing Android and iOS, location-based services, and accelerated mobile pages.

    Here are five of the leading mobile app development trends that have picked up in the past few years but are still going strong in the next year:

    Mobile Payments

    The mobile space is going toward improved encryption, and mobile wallets and payment gateways are providing more secure payment options for users.

    Google Adiantum, for example, is now available to cover the needs of a growing user base of connected devices, including not only smartphones but also other wearable devices, with five times faster encryption and decryption than before.

    Banking is following through, as more banks and financial institutions offer mobile banking services.

    Along with the somewhat restricted Apple Pay, Android Pay, and Samsung Pay, there are cross-device apps such as Venmo and PayPal that are moving users into a new direction of mobile money management.

    Internet of Things (IoT)

    Continuing with the same basic idea of the hyperconnected user, mobile app development maintains a strong focus on wearable technology, smart homes and offices, and industrial IoT. If in the past, IoT had very limited applications due to the non-existent infrastructure, sensor costs, size, and scalability, as well as the lack of gigabytes to hold the burden of the massive data exchange, things are moving forward to a connected world, where we will need countless mobile apps to manage all those 38 billion new IoT products.

    The smartphone is a powerful sensor gadget and with the right innovation to utilize it in individual and industrial applications, it can be the single most used IoT device in 2020 and beyond, simply because it can make our lives so much easier in so many ways.

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    Beacon technology is critical for proximity marketing. It enables location-based sharing, search, and interaction with low-energy Bluetooth transmitters.

    The tiny transmitters have been used in proximity marketing ever since early introduced by Apple iBeacon and Google Project Beacon.

    Beacons are incredibly useful for tracking user offline behavior and in-store actions, and can help companies collect valuable insights that can be later incorporated to tweak Google Ad with precise attribution modeling.

    Beacons can bridge the gap between offline and online shopping, the everlasting conundrum of retailers that are competing to grab the user’s attention in both spheres.

    AI and Chatbots

    AI and chatbots, and especially AI-powered chatbots have revolutionized customer services and automation work, the latter doing exceptionally well on an enterprise level.

    We still massively rely on phone calls and email, but in a few years’ time, there are predictions that chatbots will take over the rule from conventional communication ways.

    Enterprise Mobile Apps

    Enterprises can reap the benefits of real-time data sharing, cloud-based mobile apps, and cross-platform tools, which can help them substantially enhance ERP and get access to areas otherwise unreachable from desktop and web applications.

    other valuable tips:

    Mobile app development trends are not bound to smartphones only as most of the emerging trends that are shaping mobile apps in 2020 are serving the improved user experience across devices. Most of the mobile app development best new currents for 2020 are, therefore, made to encompass the omnichannel, cross-platform, and cross-device user experience.

    No other medium is as powerful as the mobile phone to capture users’ attention. So, we can expect that most of the app development efforts for companies will continue to take place in Android and iOS in 2020, as well.

    Image Credit: Pixabay

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